Our CEO
Neutral Rebel is a Millennial- and female-owned small business operating out of my home in Alexandria, Virginia. I started Neutral Rebel in October 2020, in the midst of a pandemic, because I believe in my ability to help women feel confident and good about themselves in an affordable way.
Katie NicholsFounder & Owner
Our Mission
Neutral Rebel sells clothing and accessories exclusively in neutral colors to women of all ages. Our name derives from the idea that you don't have to wear bright colors to be interesting or daring. Neutrals are versatile, functional, and practical for every closet, but they can also be cool, edgy, and fun!