About Us

Neutral Rebel is a Millennial- and female-owned small business operating out of a Washington, D.C. apartment. I started Neutral Rebel in October 2020, in the midst of a global pandemic, because I believe in my ability to help women feel confident and good about themselves in an affordable way.
Neutral Rebel sells clothing and accessories exclusively in neutral colors to women of all ages. Our name derives from the idea that you don't have to wear bright colors to be interesting or daring. Neutrals are versatile, functional, and practical for every closet, but they can also be cool, edgy, and fun.
I love wearing neutrals, and I want to share that with others! Plus, it's remarkable what a well-put-together outfit - even one high-quality piece - can do for someone's mood and self-esteem. A responsible wardrobe can make you feel confident - and we want to make that happen for you. 
Katie Nichols
Founder & Owner